If you have a blog or website and aren’t using Google Analytics, you should check it out. There are equivalent services out there but there are a couple compelling reasons to try Analytics.
- Detailed
There’s so much information available on your traffic patterns, it’s crazy. You can easily see where everyone’s coming from, where they went, the paths they took through the site, etc. It really gives you some great opportunities to increase value for your readers by adjusting the site to them. - Interface
With the amount of data that Analytics tracks, it’s amazing they’re able to keep the interface as clean and as organized as it is. The dashboard is very helpful for a quick overview, but it’s still easy to drill down and switch between sites. - Adwords integration
If you run adwords, you can set up conversion goals and traffic funnels to determine which pages need to be tweaked. I haven’t done any of this yet, but I can see how helpful it would be. - Free
Seriously, they could charge for this, it’s so useful.
All that being said though, I’ve had some problems with it. I’m currently tracking 3 domains and I’ve noticed some overlap. All of the top landing pages for this site are being identified as t-shirt pages. When I’m tracking tshirt all the data fits, but I can’t see which pages you’re all landing on when you visit bradleykelly.com.
I’ve triple-checked the tracking code I don’t know how many times, and I’ve tried using the legacy Urchin code instead of the Javascript. I’m starting to debate putting this domain on a separate Analytics account so it has a new ID. Any ideas?


February 7th, 2008 at 10:37 am
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.
Kacin Alexander
February 9th, 2008 at 10:16 am
Thanks Kacin!